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The Opening of the 2nd Wangfujing Summer Relieve Shopping Festival
  To implement the Beijing Municipal Commission of Commerce’s notice to ensure the success of Beijing’s 2010 Unique Commercial Street Summer Relieve Festival and the “2010 Dongcheng District Commercial Street Summer Relieve Festival and the Wangfujing International Brand Festival Proposal”, combining the unique characteristics of Wangfujing and the “experience uniqueness, enjoy fashion” theme of the 2nd Wangfujing Summer Relieve Shopping Festival organised by the Wangfujing Construction Management office, to create a commercial environment, to strengthen specialty brands and to facilitate consumption. The shopping festival will last from 15th July to 15th August.