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The Symposium of 2013 Imperial City Low-Carbon Cycling Tour and Riding Experience Held

  On the morning of June 8, 2013 Imperial City Low-Carbon Cycling, sponsored by the Dongcheng District Tourism Development Committee started Dongbianmen Watchtower Plaza. A total of more than 60 people from travel agencies, public relations firms, hotels, riding lovers and some micro-bloggers attended the starting ceremony.
  The experiencing routes consisted of central axis line World Heritage Tour, Northern Line Sinology tour, Northern Line creative tour, midline celebrity tours, and other South line non-heritage tour covering five different styles of theme. Riding team started from Dongbianmen sightseeing cultural relics, time-honored brands and special blocks and experiencing traditional cultural activities such as painting facebook, writing characters, paper-cut as well as flipping the gourd.
  After riding, Dongcheng District Tourism Committee held a special seminar on imperial low-carbon ride. Dongcheng District Tourism Commission Director Li Xuemin introduced in details about Imperial Low-carbon Cycling Tour and related resources, and made several on recommendations how to turn such riding into a tourism product in market: First, integrate riding with travel products to achieve riding commercialization, standardization of ancillary services and diversification of travel products. Second, encourage the resource demand to contact demand side by showing their own special resources to attract tourists. Riding proves to be a good interactive experience to carry out the project, promote cultural communication and economic development, which means it can be developed into tourism product; Third, Tourism Committee will give strong support to travel agencies, the relevant units in product docking, displaying platform and promotions. Therefore, through the joint efforts, riding as a travel product could be normalized and matured.
  After that, the representatives of travel companies, public relations companies, tourism resources, bike rental maintenance companies actively speak up to express their views, share experiences on the ride lines, and lines promotion suggestions. In the future, Dongcheng District Tourism Commission will make advantages of local resources, combining with Beijing 72 hours transit visa policy to package and transform Imperial Low-carbon Cycling Tour into a normalized tourism product officially for the public and the market.