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Wangfujing Launched “Dream Factory”

On April 12, Wangfujing Group launched the independently created cultural brand “Wangfujing Dream Factory” and, under the support of the Dongcheng District Bureau of Commerce and Industry, issued the enterprise standard General Technical Conditions for Cultural Products in Craft Processing, which targets cultural products in craft processing, so as to improve the quality of goods and protect rights of consumers.

The reporter noticed that the General Technical Conditions for Cultural Products in Craft Processing published this time provides for terms and definitions, product classification, quality requirements, marking, test methods, inspection rules, logo, packaging, storage and transportation requirements of the cultural products in craft processing. Wei Zheng, Chief of the Products Division of the Dongcheng District Bureau of Commerce and Industry said, “The launch of this standard is not only the practical need for cultural inheritance and the promotion of technology, but also the concrete embodiment of the implementation of standardized management.” In recent years, all kinds of cultural industries have been explored and promoted and products with cultural symbols, traditional skills and personalized design are being pushed into market gradually which have been recognized by consumers. However, some problems occur when these products are on sale, for instance no execution standard, no factory’s name and address. It is easy for such products to be identified as “three-no” goods because they do not conform to the existing regulatory concepts, laws and regulations.

Because of this, Wangfujing Group, under the guidance of the Dongcheng District Bureau of Commerce and Industry, studied and formulated the enterprise standard General Technical Conditions for Cultural Products in Craft Processing. During the formulation, Dongcheng District Bureau of Commerce and Industry, which combined with their functions and regulatory practice, carried out several in-depth discussions with Wangfujing Group and conducted technical guidance. At the same time, based on the Product Quality Law and the Protection of Consumers’ Rights and Interests, in accordance with the Measures for the Supervision of the Quality of Commodities in Circulation, rational proposals have been put forward on the specific contents and details of the standard, striving to make such products conform with national technical requirements, laws and regulations. Wei Zheng told the reporter, “We hope to present cultural products in craft processing to consumers in the reasonable and lawful way through the regulation of the standard. Meanwhile, we hope that, by means of this standard, the companies can be encouraged to enhance the quality of their products and establish brand awareness, so as to be the industry benchmark.”