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Dongcheng Development and Reform Commission attaches importance to “three considerations”, and optimizes performance evaluation of publicity through emotion channeling

  Recently, while summarizing the implementation effect on the measures evaluating the performance of publicity through emotion channeling in 2018, Dongcheng Development and Reform Commission, further optimized the evaluation rules. The commission attaches importance to the "three considerations", insist on the integrated evaluation of routine work and emotion channeling, and continuously enhance the initiative and effectiveness of publicity through emotion channeling of various departments and sub-district offices. First, focus on both positive publicity and public opinion control. The performance will be comprehensively evaluated based on the completion of publicity reports, and the guidance, analysis and risk prevention and control of public opinions. Efforts will be made to guide all departments and sub-district offices focus on both the positive results of publicity through emotion channeling, as well as monitoring, response and effective disposal of negative public opinions, so as to create a sound social atmosphere. Second, focus on both the number of reports and the quality of publicity. "Timely Report" mechanism should be implemented. Departments and dub-district offices are encouraged to summarize the results and experience of publicity through emotion channeling in a timely fashion, and release related information in Dongcheng Yesterday, Dongcheng Information, Digital Dongcheng and other media fronts. At the same time, it is also encouraged to strengthen cooperation with the central and municipal media, with the aim to improve report quality, and expand the publicity influence. Third, focus on both publicity forms and channels. Actions will be taken to guide departments and sub-district offices to not only resort to traditional publicity channels such as newspapers, journals, TV programs, etc., but also take advantage of WeChat and short videos to make the content more down to earth and more easily to be spread.