中文 |  Deutsch  |     
 
Search:      
Beijing Dongcheng District
+ News
+ Overview
+ Travel
+ Business
+ Communication
+ 2010 Beijing Wangfujing Interntional Brand Festival
+ The Beijing Dongcheng Meeting Planners` Guide
+ 2011 Beijing Wangfujing Interntional Brand Festival
+ 2012 Beijing Wangfujing Interntional Brand Festival
 
Dongcheng District actively participated in the Asian Food Festival

  From May 16 to 22, the Asian Civilization Tour and Asian Food Festival were held in the Olympic Park. Themed with "Enjoying Asian Cuisine o Enjoying the Beauty of the City and the Culture of the Ancient Capital", the Asian Food Festival showcased the inclusiveness of the Chinese food culture. It aimed to promote the development of Asian food civilization, cultural exchanges, and people's exchanges.

  Many time-honored brands in Dongcheng District actively participated in the event. Beijing Daoxiang Village brought the specialty of JingBaJian gift box (the eight-set Beijing style pastry), the "Egg Cake" with traditional flavor, and "Panda Crisp" jointly launched with the Forbidden City Taobao store. Every day, more than 8 tons of ingredients were consumed, speaking volume of deep loved for the event by visitors. WUYUTAI Tea brought the popular osmanthus oolong, green orchid tea, pearl orchid tea and other innovative tea products and tea performances.

  On the afternoon of May 21, Wang Hong, Executive Vice Mayor of Beijing, and Jiang Junxian, President of the China Cuisine Association, visited time-honored brands and intangible cultural heritage sites. They praised WUYUTAI's flower tea a lot after sipping it. In addition, enamel factories have participated in the "Food and Beverage Creation" section of the Food Festival with a number of exquisite enamel appliances. In the next stage, Dongcheng District would continue to encourage the time-honored enterprises to actively participate in the publicity and display activities at the national, city and district levels in accordance with the spirit of the Opinions on Promoting the Development of Beijing's Old Brands. Those brands also were encouraged to stimulate innovative thinking and enhance brand influence in communications to obtain better development.