中文    
 
Search:      
Beijing Dongcheng District
+ News
+ Overview
+ Travel
+ Business
+ Communication
+ 2010 Beijing Wangfujing Interntional Brand Festival
+ The Beijing Dongcheng Meeting Planners` Guide
+ 2011 Beijing Wangfujing Interntional Brand Festival
+ 2012 Beijing Wangfujing Interntional Brand Festival
 
分享:
Dongcheng District Bureau of Culture and Tourism Launched the “East of the Palace Museum” – Wangfujing Cultural Exploration Routes

  On the occasion of the opening of the northward extended section of Wangfujing Commercial Street, Dongcheng District Bureau of Culture and Tourism, within the framework of "East of the Palace Museum" regional cultural and tourism brand, teams up with the industry's excellent route design team to launch the "East of the Palace Museum" - Wangfujing Cultural Exploration Routes. Two routes have been designed: a day tour route "Ancient Wangfujing with 700-year Prosperity" and a night tour route "From the Groceries Market to 'First Commercial Street' - Nighttime Wangfujing".

  The two Wangfujing cultural exploration routes are launched in the form of City Walk for tourists. The route design aims to discover the history and culture of Wangfujing Street and exhibit the evolution of China's "No. 1 Commercial Street", helping people to explore different meanings of the Street. The day tour route surrounds Wangfujing Street and alleys. The exploration items contain the representative buildings in the bustling commercial zone, the former residence of Lao She (pen name of Shu Qingchun, 1899-1966), stories of Beijing People's Art Theatre and diverse cultural and artistic living space. The night tour route includes the south-north Wangfujing Street and tells the commercial history of "Golden Street", explores the unique presentation form of Wangfujing nightlife, and shows the highlights of the northward extended section of the commercial street. Tourists can make reservations and purchase tickets through online channels such as Fliggy and qyer.com. The first batch of night tour group tickets started to be for sale online on December 21.

  "East of the Palace Museum" - Wangfujing Cultural Exploration Routes takes the form of a two-hour City Walk. A tourist group includes less than 12 people. This activity provides a more vivid and deeper professional tourism introduction for remote tourists, explorers of urban culture as well as young and old Beijingers, leading everyone to discover the unknown corners of century-old golden street Wangfujing and its history.