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Dongcheng District Cloud Service Provide Culture Banquets

 

Since the May Day holiday was coming, in order to enrich citizens’ spiritual and cultural life during the epidemic, various units in Dongcheng District made use of all kinds of cultural resources on the Internet to innovate ways combined with citizens’ actual conditions of staying at home to guide the public to spend a civilized, safe and peaceful International May Day. The innovative measures included cloud teaching, cloud performance, cloud essays, cloud exhibitions, cloud competitions and other colorful cloud activities, which fully inspired the public to face the epidemic with positive attitude towards life and felt that our country would overcome the difficulty together. During the May Day holiday from May 1st to May 5th, Dongcheng District has organized a series of52 programme and 36 sessions of citizens cultural activities and online cultural activities, involving about 29,400 citizens to participate. 

1. All Levels Actively Implement the Requirements of Online Cultural Activities 

Before May Day, according to the requirement of the “Notification of the Municipal Culture and Tourism Bureau on Organizing Online Cultural Activities during the May Dayissued by the Municipal Culture and Tourism Bureau and the “Notification of Information Reporting Work during May Day Period issued by the Dongcheng District Government, the District Culture and Tourism Bureau actively mobilized district-level cultural units such as district cultural centers, libraries, and street cultural departments to organize activities for the May Day. During the Festival, the Dongcheng District Cultural Centers and libraries carried out a variety of online cultural activities in combination with their own resource advantages; Jingshan Street, Donghuamen Street, Chongwai Street, Gymnasium Road Street, in addition to finish the orderly anti-epidemic work, carried out online activities, enriching citizens’ spiritual and cultural life; Shaojiu Community of Donghuamen Street organized online vocal music teaching activities for young people, and pushed information through official accounts. 

2. Cloud Activity provides quality cultural banquet for people 

During the May Day holiday, in order to avoid crowds, Dongcheng District made full use of WeChat official accounts of cultural centers, libraries, streets, communities and other units, Weibo, websites and other network platforms, breaking the traditional intrinsic mode of watching performances or exhibitions on site and moving traditional offline activities to the cloud. The WeChat official account of Dongcheng District No. 1 Cultural Center launched the series of folk handicraft training-Chinese knot, which taught people the ways of making Chinese knot through a video course; also by using the way of video via network, the second Cultural Center prepared two online performances which included a online cross talk show with the topic of “Laugh during the Holiday with One Hundred Percent Happiness” and a cloud concert named “You’re the Most Beautiful” through Dedication, which were launched simultaneously on the WeChat and official website and won about 700 citizens to participate; Donghuamen Street organized a exhibition of photography works on the theme of Labor is the most glorious in the streets, and Gymnasium Road Street held an activity of exhibition and evaluation of the anti-epidemic works of residents in the stadium street area on the theme of passing warmth and relaying hope which enabled the residents of the jurisdiction to pay tribute to all frontline workers and silently dedicated ordinary soldiers through their own way, to convey warmth and relay hope; the “Model Workers around Us” event was held in Jingshan Street which excavated the stories of model workers in Jingshan area, promoted the deeds of model workers, and promoted the spirit of model workers and has created strong atmosphere of care for model workers, respect for model workers, learning model workers, and striving to be model workers, which let people spend a May Day with a sense of ceremony. 

3. Cloud reading creates a happy leisure trip for the masses 

The First Library of Dongcheng District is guided by the inheritance of Chinese excellent culture, the transfer of literary energy, and the enlightenment of a wise life, so it has held an exhibition of “Forging Dreams for the Era-The Most Beautiful People Who Keeps Struggling”  through its website and WeChat official account. The exhibition is divided into five chapters: “The Fiery Age”, "Passionate Time", “Pioneer of the Era”, “Chinese Legend” and “Dream of Voyage”, which describe the moving story of the most beautiful strugglers who grew and struggled together with the country, playing the symphony of struggling and singing the song of the strugglers of the new era. Organized by the Propaganda Department of the Beijing Municipal Committee, hosted by Beijing People’s Broadcasting Station, and co-organized by the First Library of Dongcheng District,  “Meeting a Bookstore” essay writing activity faces the society from December 1, 2019 to May 31, 2020, soliciting beautiful stories between readers and bookstores. The activity aims to promote the good development of physical bookstores, to better create a book-like social atmosphere, to promote universal reading, and to advance the city cultural construction. So far, more than 400 essays have been received, and the organizers will finally select five first prizes, ten second prizes and twenty third prizes. Excellent articles will be broadcast on the Reading Station of the Literary and Art Radio of Beijing People’s Broadcasting Station, and will be published on the Jingweier Channel of the client of the China Reading News and Beijing Daily, and be selectively published on magazines like Digest and Beijing Culture and History and so on. 

4. Cloud platform attracted the masses to participate actively and extensively 

In order to attract and encourage the participation of the masses, streets of Dongcheng District have carefully crafted their own activities and continuously worked hard on the quality of the activities and the propaganda and creativity. The “Qingyun Donghua Culture- Benefiting the People’s Cultural Exhibition Season” and the “2020 Donghuamen Street Red May Cup Talent Competition” held by Donghuamen Street include four parts: calligraphy and painting group, song and dance group, instrumental music group, and voice group. After the competition, the judges hired by Beijing Performance scored and awarded relevant certificates to the contestants; the fifth cloud exhibition on the theme of “Better Life for Workers” in Chongwai Street was held on WeChat, through the way of photography, calligraphy and painting, reflecting the good life of laborers and cultivating a civilized, rational and healthy concept of happy life for residents.