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Organizing Committee of the Event
Honorary Directors:
Jiang Zengwei
Deputy Minister of Ministry of Commerce, P. R. China
Cheng Hong
Deputy Mayor of Beijing Municipality
Directors:
Yang Liuyin
Secretary of Dongcheng District Committee of the CPC
Niu Qingshan
Mayor of Dongcheng District People's Government of Beijing Municipality
Supporters:
China General Chamber of Commerce
Department of Commercial Services Administration, Ministry of Commerce, P. R. China
Investment Promotion Agency, Ministry of Commerce, P. R. China
Hosts:
Beijing Municipal Commission of Commerce
Foreign Affairs Office of the People’s Government of Beijing Municipality
Beijing Municipal Bureau of Culture
Beijing Investment Promotion Bureau
Beijing Branch of China Council for the Promotion of International Trade
Dongcheng District People's Government of Beijing Municipality
Co-Organizers:
Hong Kong Trade Development Council
London Development Agency
China Commercial Walking Street Committee
China Brand Industry Alliance
Hong Kong Chamber of Commerce in China
Beijing Chamber of Commerce
Beijing Traditional Brands Association
Beijing Brand Association
Beijing WTO Affair Centre
Beijing Vocational College of Finance and Commerce
Jinbao Street Commercial Chamber
Organizer:
The First Beijing Wangfujing International Brand Festival Organizing Committee

Introduction to Events and Items:

  After successfully hosted the 2008 Olympic Games, Beijing puts forward a new goal to build the World City. In order to accelerate the international development, strive to build the international trade centre, the First Beijing Wangfujing International Brand Festival will be held from September 12th to 14th , which is supported by the Ministry of Commerce, P. R. China and China General Chamber of Commerce, and Beijing Branch of China Council for the Promotion of International Trade and held by Dongcheng District People's Government of Beijing Municipality, Beijing Municipal Commission of Commerce, Foreign Affairs Office of the People’s Government of Beijing Municipality, Beijing Municipal Bureau of Culture, Beijing Investment Promotion Bureau, and Beijing Branch of China Council for the Promotion of International Trade.
  The First Beijing Wangfujing International Brand Festival aims to promote Wangfujing’s reputation and international influence further, form a “famous brand - famous shop - famous street - famous city” positive interaction. At the same time, it intends to build a platform for the domestic and foreign brands to share the valuable brand growth experience, international trade cooperation, make this festival an international, authoritative, and comprehensive event gradually, attract the domestic and foreign exclusive brands gathering, put the investment items into practice, push regional industry’s optimization, and propel ahead the construction of a world City.

The theme of the festival is “international brand, world city”.

Participants:
Leaders from organs of state level, Beijing Municipality level and Dongcheng District level; representatives from world commercial streets, domestic commercial streets, international and domestic brands, and time-honored brands; famous business entrepreneurs, financial corporations, commercial real estate and consulting companies, experts and professors at home and abroad; international organizations, foreign chambers of commerce, and ambassadors in China, mainstream media from home and abroad.

September 12th Sunday
10:00 – 11:00 Jinbao Street Carnival
Location: Jinbao Street
Venue: Jinbao Street
Participants: leaders and guests
Events: Dressage horse riding team, army drill team, super racing cars, world automobile, star SEGWAY racing team, five-continent featured balloon teams, and cheerleaders team up the marching team for parading performance in celebration of the event.

14:00 Founding Ceremony of Beijing Brand Association
Venue: Beijing International Hotel Scale: 200 persons
Participants: Persons in charge of domestic and foreign brands
The association is organized by Beijing Municipal Commission of Commerce, initiated by brand businessmen from home and abroad.
◆ Set up a platform to bring in international brands and to gather domestic famous brands, promote the brand’s concentration in Beijing, and foster the local brand going to the outside world.

18:00 – 20:00 Opening Ceremony and Welcome Dinner
Venue: Beijing Hotel Golden Hall Scale: 500 persons
◆ Opening ceremony;
◆ Arts performance
◆ Dinner party.

September 13th Monday
9:30 – 12:00 ‘Brand Development and World City’ Forum
Venue: Ballroom, Second floor, Sunworld Dynasty Hotel Scale: 300 persons
Combine the “WTO and China International forum”, and discuss the following topics:
◆The important role of international famous brands in building world city
◆Development opportunity and prospect of cooperation for global brands in Beijing
◆The positive role of developing brand economy in the construction of business streets;
◆The internationalization process of brands and traditional brands of China;
◆Establishment of the windows area to World City.

14:30 – 18:00 Dialog Conference on Brand Building of Commercial Street
Venue: Regent Hotel Scale: 120 persons
Participants:Persons in charge of domestic and foreign famous commercial streets
The First Beijing Wangfujing International Brand Festival Organizing Committee and China Commercial Walking Street Committee are the hosts, Beijing Wangfujing Construction and Manage Office and Jinbao Street Commercial Chamber are the organizers.
The topics include:
◆The important factors to form the brand effect in a commercial street, and the global promotion of the brand
◆Important tactics to attract world famous brands
◆The development strategy of broadening a commercial street to a commercial district

14:00 Symposium on Overseas Registration for Beijing’s Commercial Enterprises
Venue: Beijing International Hotel Scale: 150 persons
Participants: Persons in charge of Beijing commerce corporations, international trade brand corporations, and traditional brands. Beijing Municipal Commission of Commerce hosts.
◆International experts will introduce academic knowledge of international registration of trademark.
◆a face to face communication will be held for solving problems about Beijing traditional brands and international trade brand corporations in overseas market.

September 14th Tuesday
9:30 – 11:00 Introduction and Negotiation Conference of Brand and Program
Venue: Sunworld Dynasty Hotel Scale: 120 persons
Participants: Officers from the government, investors, famous brand manufacturers and agents, commercial retailers, real estates, and commercial consulting enterprises.
◆The leaders from Beijing Municipal and Dongcheng District will introduce the policy and concerned measures to optimize the district’s investment environment;
◆Key investment items in Dongcheng District will be introduced in order to fasten the settlement of investment items;
◆The platform for the communication and cooperation among famous brand manufacturers, agents and famous business entrepreneurs is expected to be built, thus global brands can be attracted to settle down.

11:30 – 12:00 Sign Contracts and Closing Ceremony
Venue: Sunworld Dynasty Hotel Scale: 100 persons
Participants: Officers from the government, investors, famous brand manufacturers and agents, commercial retailers, real estates, and commercial consulting enterprises.
◆Signing contracts
◆Closing speech.

14:30 – 18:00 Journey to Explore Brands in Dongcheng
Events: To visit Confucian Temple, Imperial College, South Luoguo Alley, Museum of Chinese Art Treasures, Qianmen Avenue, and other historic sites and cultural items.

September 12th – September 19th
‘Brand Culture’ Exhibition
Venue: Wangfujing Commercial Street
◆ Exhibit domestic and international well-known commercial streets
◆ exhibit the famous brands’ history and culture, the enterprises’ notions.
◆ Live show of Chinese traditional handicrafts, and the exhibition of their abundant meaning and unique charm.

The Gathering Carnival Brands
Venue: Mid hall of Beijing APM Square and the Malls at Oriental Plaza, 3rd Zone
Making the best of the enterprise resources in Wangfujing, international brand vendors will be invited to display and promote their goods, in order to increase the number of participators in citizens and visitors.

Main activities and events >>

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